Adsense Smart Pricing

admin · #1 02-11-2006, 01:21 AM

Just recieved an email from Jonathan from

http://www.viralinstigator.com/adsensegold/

this is the guts of what his email was about

What Smart Pricing Seems to Like
================================
Smart pricing definitely loves themed websites. If your
websites is devoted to Widgets, and only Widgets, Smart
Pricing tends to reward your clicks better. The more
narrow your targetting, the better.
However, Smart Pricing does not seem to penalize sites
that have a group of related topics. So, for example,
if your site is themed around Widgets but has content
related to Red Widgets, Blue Widgets, Green Widgets,
Building Widgets and Used Widgets, Smart Pricing seems
to favor that.
If you have themed topics, it's appears to be best to
seperate them into subdomains or subdirectories. So
don't put your articles on Red and Green widgets where
they can be found like so:
http://www.mywidgets.com/redwidgets.html
http://www.mywidgets.com/greenwidgets.html
Put them like this:
http://www.mywidgets.com/redwidgets/
http://www.mywidgets.com/greenwidgets/
Or better still:
http://redwidgets.mywidgets.com/
http://greenwidgets.mywidgets.com/
In line with theming, having a domain name with your keywords
in it also appears to be favored by Smart Pricing. So the
"mywidgets.com" example used above is a good one. Having
a domain like "www.someunrelatedsite.com" seems to draw
penalties from Smart Pricing.
So make your domain name match your theme, and split up
your content into related topics in different subdirectories
or subdomains.
What Smart Pricing Seems To Hate
================================
The opposite of what Smart Pricing likes, it hates. Having
too many topics on the same site really seems to draw
penalties.

from my stats, what he is suggesting is absolutely true..

Keep this in mind while creating a strategy for your sites.

Pete

admin · #2 03-28-2006, 05:28 AM

More on Adsense Smart Pricing from www.google.com

A look inside Google AdSense

The facts about smart pricing

We've noticed a lot of talk recently about the phenomenon commonly referred to as 'smart pricing'. There are some misconceptions out there about this, so we wanted to provide a few facts about smart pricing and how to ensure you're maximizing your revenue.

1. Many factors determine the price of an ad

More than conversion rate goes into determining the price of an ad: the advertiser's bid, the quality of the ad, the other ads competing for the space, the start or end of an ad campaign, and other advertiser fluctuations.

2. Clickthrough rate doesn't affect advertiser return on investment (ROI)

The percentage of clicks that convert for an advertiser is the most important factor in an advertiser's ROI, so it's not only possible, but common, to have a low CTR and a high advertiser conversion rate. It's also possible to have a high CTR and a low conversion rate. Don't remove the AdSense code from your site just because it has a lower CTR - it may be one of your best converting sites.

3. Google doesn't make money from 'smart pricing'

In fact, we make less money, since the cost to advertisers is reduced in order to provide a strong ROI. Ultimately, this leads to higher payouts for publishers by drawing a larger pool of advertisers and rewarding publishers who create high quality sites.

4. Remember the old chestnut: "Content is King"

The best way to ensure you benefit from AdSense is to create compelling content for interested users. This also means

targeted traffic to your site -- advertisers don't gain as much ROI when paying for generic clicks as they do for quality clicks that come from interest in your content. Good content usually equals a good experience for user plus advertiser, which can be much more valuable than CTR.

Keep in mind that like most Google technology, our system for calculating advertiser pricing gets updated regularly. We're constantly improving our ad products to benefit both the publisher and advertiser communities; what benefits one side ultimately benefits the other.

Posted by Suzie - AdSense Publisher Support
10/28/2005 12:32:00 PM Permalink

this was taken from

http://adsense.blogspot.com/2005/10/...t-pricing.html

Pete